Winter. Evolved.
Foogl
A link shortener you host yourself, on your own domain.
The problem
Link shorteners are either someone else's service with your links in their database, or a self-host project that costs a weekend of setup.
The approach
One click deploys it to your own Cloudflare account, on your own domain, with no build step. Links, clicks, expiry, targeting rules, a UTM builder, CSV export, an API if you want one. Nothing else.
What we learned
We benchmarked it against a thirty-seven-feature competitor and kept fourteen. Every feature not built is a screen nobody has to learn.
Next
It carries on as the Links module of Intuitive Software.
Became Intuitive SoftwareBuild and own the tools you need.
foo.gl
- Status
- Evolved into Intuitive Software, as its Links module
- Runs on
- Cloudflare Workers, on your own domain
- Since
- July 2026
- Built with
- Workers, Hono and D1; no build step
- Signature
- Fourteen features kept out of a competitor's thirty-seven
- Also
- GitHub
The print
Rialto Bridge, Venice
For centuries the only bridge over the Grand Canal: the short way across.
Giovanni Battista Brustolon, 1763. All three inks, in winter colours: federal blue, aqua, violet. Source. CC0.
